Observe a Class: Principles of Strategic Communication
Monday, November 26, 2018
11:20 AM - 2:10 PM Eastern Standard Time
Location:
Main Campus (McKinley Building)
Description:
Professor Lara Shane invites prospective students to join her class Principles of Strategic Communication on Monday afternoons in the McKinley Building, from 11:20AM - 2:10PM, during the Fall 2018 semester.
Examines the elements and principles of strategic communication, with focus on analyzing and developing communication campaigns, public opinion, the media, the role of research, audience identification and targeting, message development, and communicating to various stakeholders and publics. Explores the role of strategic communication in society, politics, culture, business, and various other institutions. Also examines the ethics of strategic communication.
Location is TBA. Space is limited, so please only sign-up for one class per semester.
If you require special accommodations, please email GradComm@american.edu, at least five days before the event, and let us know what accommodations you require.
Registration period closes Thursday, November 22, 2018