Class Visit: Integrated Marketing Communications
Wednesday, December 12, 2018
8:00 AM - 11:00 AM
A campus visit is likely the best way to learn more about our program. You will have the opportunity to see the university campus and the Kogod School of Business facilities, as well as observe our faculty and students in a live classroom environment. A current student ambassador will bring you to class with them and afterwards treat you to coffee to share their experience as a Kogod student and answer any questions you have.
Survey of issues and techniques for integrated marketing communication (IMC). The course covers foundation issues, general strategic issues, and specific traditional media vehicles and techniques. Includes the role of the brand in IMC, the role of consumer behavior, setting objectives, creative planning and implementation, media planning, advertising, sales promotion, sponsorship, and campaign effectiveness.
Registration period closes Thursday, December 6, 2018