Class Visit: MKTG-765 Brand Strategy (MS Marketing)
Wednesday, January 23, 2019
11:20 AM - 2:10 PM Eastern Standard Time
Location:
Main Campus, Kogod School of Business Building
Description:
A campus visit is likely the best way to learn more about our program. You will have the opportunity to see the university campus and the Kogod School of Business facilities, as well as observe our faculty and students in a live classroom environment. A current student ambassador will bring you to class with them and afterwards treat you to coffee to share their experience as a Kogod student and answer any questions you have.
This course deals with the brand and what it represents to customers and stakeholders of an organization. The challenge of creating and managing this valuable asset is examined. Topics include brand-market analysis, segmentation, brand positioning for strategic advantage, brand equity, brand hierarchies and portfolios, extension, and leverage. The course uses a mix of cases, readings, and discussion to enhance student skills and understanding of brand strategy.
Registration period closes Monday, January 21, 2019