Observe a Class: COMM-640 Principles of Strategic Communication
Monday, November 18, 2019
5:30 PM - 8:00 PM Eastern Standard Time
Location:
Main Campus (McKinley Building)
Description:
Professor Brenda Foster invites prospective students to join her class COMM-640: Principles of Strategic Communication. This is a required course for students in the MA in Strategic Communication program.
Course Description:
Examines the elements and principles of strategic communication, with focus on analyzing and developing communication campaigns, public opinion, the media, the role of research, audience identification and targeting, message development, and communicating to various stakeholders and publics. Explores the role of strategic communication in society, politics, culture, business, and various other institutions. Also examines the ethics of strategic communication.
If you require special accommodations, please email GradComm@american.edu, at least five days before the event, and let us know what accommodations you require.
Registration period closes Friday, November 15, 2019