Observe a Class: Research for Strategic Communication
Tuesday, November 13, 2018
8:20 PM - 10:50 PM Eastern Standard Time
Location:
Main Campus (McKinley Building)
Description:
Professor Anya Karavanov invites prospective students to join her class Research for Strategic Communication on Tuesday nights in the McKinley Building, from 8:20 - 10:50PM, during the Fall 2018 semester.
This course covers quantitative and qualitative research methods in strategic communication. Students learn to use research for planning and evaluating strategic communication initiatives and campaigns. Students learn how to formulate research questions and develop and execute a research design, including sampling, measurement, data collection and interpretation of results. They conduct research projects using methods such as focus groups, content analysis, experiments, observations and surveys. Students apply the results to strategic communication problems and learn about emerging research trends.
Location is TBA. Space is limited, so please only sign-up for one class per semester.
If you require special accommodations, please email GradComm@american.edu, at least five days before the event, and let us know what accommodations you require.
Registration period closes Saturday, November 10, 2018